We care about the future of our planet. We recognize that we have a responsibility to reduce plastic waste and advance recycling so that our bottles and cans can be remade into new bottles and cans.
We believe developing a circular economy is the most impactful path to address the environmental issues created by packaging. That’s why The Coca-Cola Company and its network of bottlers, including Coke Northeast, established World Without Waste, our global sustainable packaging initiative.
The World Without Waste strategy touches our entire packaging lifecycle and focuses on three fundamental goals in design, collect, and partner:
Learn more about Coca-Cola’s World Without Waste vision.
20oz rPET: As part of our World Without Waste commitments, Coke Northeast is proud to offer nine of our best-selling 20oz beverages in bottles made from 100% recycled plastic (also known as rPET):
Bottles made from 100% recycled PET (rPET) are important because they reduce the use of new plastic, decrease carbon emissions, and accelerate progress towards our World Without Waste goals.
100% recycled PET bottles create and sustain a circular economy for PET bottles through recycling efforts.
No new plastic (PET) is used in the creation of bottles made from 100% recycled plastic – all thanks to consumers who recycle, thus contributing to the circular economy of plastic and reducing waste.
Transition to clear plastic: In 2022, Coke Northeast converted our green Sprite, Fresca, and Mello Yello bottles from green to clear plastic in order to make the bottles easier to recycle and be made into new ones. Removing green colorant from PET packaging supports a more efficient circular economy through easier collection and recycling, greatly reduces risk of color contamination, increases yield for clear rPET production, and increases material quality at recycling facilities.
Bottle Light Weighting: At Coke Northeast, we are continually looking for ways to reduce our use of virgin plastic material. We have implemented a number of bottle light weighting initiatives, which reduces the amount of PET used to produce bottles, including our 20oz soft drink and 16.9oz Dasani Water bottles.
As Coke Northeast, or through our membership in beverage industry associations, we are proud to support local environmental organizations and their efforts to keep our beaches, oceans, and rivers clean and beautiful.