Summer 2020 Marketing and Media
In July, Coca-Cola released new television commercials that show how we are all adapting and doing our best to stay positive by appreciating what we have all over again, re-discovering the world around us and tasting things like never before.
Coca-Cola also partnered with Hamilton creator Lin-Manuel Miranda ahead of the July 3rd premiere of Hamilton on Disney+ and World Central Kitchen founder, chef and humanitarian José Andrés, to fight food insecurity with a $1 million donation. As families gathered over the July 4th holiday weekend, they were invited to enjoy the Hamilton premiere with their favorite meal and an ice-cold Coke, to join us in helping feed families in need, create jobs, and support the restaurant industry during the coronavirus pandemic.
National media for Coke Energy also came out last month that clearly communicates the unique benefits of Coca-Cola Energy.
It’s Not Your Grandma’s Ginger Ale! Have you tried the new Canada Dry Bold? Check out one of the new commercials:
Dr Pepper's Lil' Sweet is back and he's introducing you to the new Dr Pepper & Cream Soda - a most delicious duet!
We always look forward to seeing what our national partners come up with and this summer they did not disappoint!