Every Bottle Back: Coca-Cola Joins Industry Effort to Reduce Use and Boost Collection of Plastic



The Coca-Cola Company is teaming up with its two fiercest competitors to tackle America’s plastic waste problem through a multi-faceted industry initiative called “Every Bottle Back.”

Keurig Dr Pepper and PepsiCo will join Coca-Cola in the American Beverage Association (ABA)-organized coalition, which also includes World Wildlife Fund (WWF), The Recycling Partnership and Closed Loop Partners.

Read the full article here.